Red Kap: America’s Workwear
Working with brands has always been the goal for me. Brand narrative photography is in my DNA — telling visual stories that connect people to products, purpose, and place is what I do best. I love the entire process: from that first call to crafting treatments, scouting locations, and collaborating with creative teams to plan out the day. There’s an energy in that collaboration that fills your tank and keeps you moving forward.
What I love most is the people — the personalities that emerge on set, the stories behind the products, and the chance to learn what others do for a living. Every shoot becomes a window into someone else’s world. That’s the real privilege: being invited in to help tell those stories with honesty and intention.
So when I was approached by Farmuse and Red Kap to be a part of their latest campaign, I was thrilled. This is exactly the kind of work I strive for — work that lets me document real people using real products in the environments they’re made for. Red Kap isn’t just making workwear; they’re supporting the people who keep this country running. To show that in a true-to-life way was an honor.
People don’t just want to buy products — they want to see how something works, what it solves, and how it fits into their lives. They want to feel something. That’s where I come in. My goal is always to make the experience real and tangible through the lens. To capture the grit, the pride, and the purpose behind what people do — and what they wear to do it.
